The Gold Heart Program


The Gold Heart Campaign is Variety the Children’s Charity’s signature fundraising endeavor worldwide. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need. Thanks to Variety’s partnership with major motion picture studios, the program continues to be a huge success. In recent years, our partnership with Hollywood movie studios has included a pin based on a film or character and corresponding marketing materials, including point-of-purchase boxes, one-sheets, window clings, counter cards and on-screen trailers. This type of pin both helps promote the studios’ films and increases Gold Heart sales tremendously.

Available at the following locations

  • Florida Hospital Gift Shops
  • The Draves Law Firm
    120 E. Concord St, Orlando, Fl. 32801
  • Elite Signs and Graphics
  • 240 North Orlando Avenue, Winter Park, FL 32789
  • Unique Hair
    1935 Aloma Avenue, Winter Park, FL 32792

Do you have a complete pin collection? If not and would like to get the ones you are missing?  We might have them.  Contact us!


Walt Disney Studios Motion Pictures and Pixar Animation Studios have partnered with Variety the Children’s Charity to create our 2013 Gold Heart Pin featuring Mike Wazowski and James P. Sullivan (Sulley), the beloved characters from “Monsters, Inc.” and the upcoming film, “Monsters University.” Locally money raised from the Gold Hearts Pins will benefit Variety programs that serve children who are disabled and disadvantaged in our own backyard.

goldheart_monstersincYou will be able to purchase these pins at Epic Theatres during the opening weekend of June 21st and June 22nd.   Bring a couple of dollars to show your support for Variety programs and enjoy the movie at any of the following locations:

Epic Theatres of West Volusia with Epic XL  (Map & Directions)

EPIC Theatres of Clermont- Clermont, FL  (Map & Directions)

Epic Theatres of Palm Coast  (Map & Directions)