pic_laToyaTricycle_180Kids on the Go

Bike rides, beach days, trips to the park these are all staples of childhood that kids with disabilities want to experience. They want to be active and mobile like other children in their communities. More…


STARWARSThe Gold Heart Program

The Gold Heart Campaign is Variety the Children’s Charity’s signature fundraising endeavor worldwide. The campaign was created in 1991 in Great Britain by Variety International Board Member, Marsha Rae Ratcliff, who thought to create gold pins in the shape of hearts to raise funds to assist children in need.  Thanks to Variety’s partnership with major motion picture studios, the program continues to be a huge success.  In recent years, our partnership with Hollywood movie studios has included a pin based on a film or character and corresponding marketing materials, including point-of-purchase boxes, one-sheets, window clings, counter cards and on-screen trailers. This type of pin both helps promote the studios’ films and increases Gold Heart sales tremendously.  More…


vof_child14_250Variety at Work

Variety at Work allows Variety’s children to experience the fullness of life by taking them out into their communities for special excursions to the zoo, museum, skating rink, library, concerts, amusement parks, the circus, and fun-filled events like fishing, film festivals, special movie screenings and annual holiday party.  More…




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